GCSE Enterprise and Marketing (OCR)

12 free revision lessons in 1 units. Open the course or go straight to a lesson.

Enterprise and Marketing Concepts

The written-exam unit — entrepreneurs, market research, finance, the marketing mix and starting up

1. Characteristics of Successful Entrepreneurs
2. Rewards and Drawbacks of Risk-Taking
3. Market Research: Purpose, Methods and Sources
4. Market Segmentation
5. Costs, Revenue, Profit and Loss
6. Break-Even and the Importance of Cash
7. The Marketing Mix and the Four Ps
8. Advertising, Sales Promotion and Public Relations
9. Selling Channels and the Product Lifecycle
10. Pricing a Product
11. Business Ownership and Sources of Capital
12. Support for an Enterprise

How to revise Enterprise and Marketing

• Retrieval Practice
• Spaced Repetition
• Interleaving
• Dual Coding
• Elaborative Interrogation
• Knowledge Organisers
• Timed Practice

All subjects